Your booth has seconds to earn attention on a busy show floor. Between towering exhibits, packed aisles, and constant noise, you need LED booths and trade show audio visual that work like a magnet—drawing people in, holding them there, and converting interest into qualified leads.
This guide breaks down proven LED booth strategies for exhibits across Canada—from Toronto (Enercare Centre, MTCC, Toronto Congress Centre, International Centre) to Vancouver Convention Centre, Calgary’s BMO Centre, Edmonton EXPO Centre, and Montréal’s Palais des congrès—plus the production details that keep everything smooth from open to close.
Why LED Booths Win on Canadian Show Floors
Great exhibit AV does three jobs at once:
1. Stops the scroll (visual) – bold motion graphics on LED video walls cut through ambient light and visual clutter.2. Signals relevance (content) – crisp product visuals, social proof, and clear “who it’s for.”
3. Enables engagement (interaction) – touch, play, capture; the more active the guest, the longer they stay.
On bright, open floors across Canada, LED walls typically outperform projection for impact and readability.
LED Video Wall vs. Projection (and When Each Makes Sense)
LED Video Walls (most common for booths)
Pros: High brightness in ambient light, modular sizes, premium look on camera, wide viewing angles.Plan for: Pixel pitch (e.g., 1.9mm / 2.6mm / 3.9mm), ground-support or rigging, processors, power.
Laser Projection (select use cases)
Pros: Cost-efficient for very large images; lightweight rigging footprint in controlled-light mini theatres.
Plan for: Throw distance, unobstructed sightlines, ambient-light control.
Quick rule: Open, bright show floors → LED wall. Semi-enclosed theatres with controlled light → projection can be a smart choice.
Pixel Pitch, Size & Sightlines (Plain-English)
1. Pixel pitch: Smaller number = sharper at close range.
1. 1.9–2.6mm: premium demo areas / tight viewing.
2.6–3.9mm: ideal balance for general booth attraction.
2. Viewing distance: As a heuristic, viewers should stand ~2–3× pixel pitch (mm) in metres for a crisp look.
3. Sightlines: Keep the screen’s bottom edge ~2.1–2.4 m above the floor and cant toward aisle flow.
Make It Interactive: Touch, Play, Capture
Static screens fade into the background. Add to create memorable, lead-generating moments:
1. Touch kiosks: guided product tours, ROI calculators, configurators.
2. Sensors & triggers: motion-activated reveals or product animations.
3. Mini-theatre + camera: live micro-demos with IMAG to the LED wall.
4. Gamified capture: short quizzes / challenges that end with “book a demo.”
5. QR flows: fast handoff (spec sheets, videos, meeting booking) with tracking.
Sound That Pulls—Without Irritating Neighbours
Noise is the #1 friction point on show floors. Smart audio design keeps you compliant and engaging.
1. Directional speakers aimed at booth zones, not aisles.
2. Headsets / silent demo bars for theatre segments in open booths.
3. Mic plan: host + spare handheld; lavs for demo presenters.
4. Level policy: pre-agreed SPL limits and short “sting” cues only.
Content That Works on a Trade Show Floor
1. 20–45 second loops with big typography and bold motion.
2. Lead with audience benefit (not your logo).
3. One message per beat: problem → solution → proof → action.
4. Build two versions: a hero loop for the aisle and a detail loop for demos.
5. Keep a quick-switch playlist for morning sizzle, demo times, social proof, and recaps.
Power, Rigging & Internet: Realities Across Canada
Every Canadian convention centre has its own quirks. A seasoned trade show AV partner designs with those rules.
1. Enercare Centre (Toronto): ambient light demands bright LED; order power/rigging early to avoid surcharges.
2. MTCC (Toronto): strict dock scheduling, rigging approvals, columns that complicate sightlines.
3. Toronto Congress Centre & International Centre (Mississauga): flexible, non-union; great for large LED builds and multi-zone booths.
4. Vancouver Convention Centre: detailed exhibitor manual; strict move-in/out windows.
5. Palais des congrès (Montréal): official electrical/internet providers; plan placement in advance.
6. Calgary BMO Centre / Edmonton EXPO Centre: expansive halls; careful cable management and long power runs are common.
How LED Booth Designs Scale on the Trade Show Floor
There’s no one-size-fits-all booth. Instead, AV scales with floor space, goals, and audience flow.
1. Inline Booths (10×10 or 10×20):Often feature a single LED wall looping motion content, one touch kiosk for lead capture, and a simple lighting wash.
1. Mid-Sized Peninsula or Island Booths:Combine larger LED walls with interactive kiosks, scenic headers, and mini-theatre demos supported by show calling.
1. Headline Island Booths:Multiple LED “beacons,” IMAG for live demos, headset theatres for presentations, branded scenic, and integrated lighting design to anchor the floor.
At bb Blanc, we don’t sell pre-set packages — we design LED booth solutions around your footprint, traffic patterns, and brand story.
Ops & Timeline (No Floor-Day Panic)
1. 8–12 Weeks Out: Engage your AV partner, confirm venue rules, submit rigging/power orders.
2. 4–6 Weeks: Finalize content storyboards, kiosk flows, scenic/lighting layouts.
3. 2–3 Weeks: Content burn, confirm internet/power orders, shipping.
4. Show Week: Structured load-in, content testing, rehearsals, daily open/close routines.
Measure What Matters
1. Dwell time per zone
2. Lead capture quality
3. CTA take-rates (QR scans, demos booked)
4. Content performance (loops that hold viewers)
5. Ops debrief (load-in, power, bandwidth issues)
Tying these metrics back to AV and layout choices helps you improve show after show.
Partner with bb Blanc for LED Booths Across Canada
If you’re planning a trade show in Toronto, Vancouver, Montréal, Calgary, Edmonton, Ottawa, Halifax—or anywhere in Canada—you need a trade show AV partner who blends creative design with flawless execution.
bb Blanc creates LED booths that stop foot traffic and convert attention into conversations — LED video walls, interactive displays, directional sound, scenic integration, and show management. We know the rules of Canada’s major venues and design with them in mind from day one.
👉 Planning a Canadian trade show exhibit? Visit our Toronto office, meet the team, and explore how we can make your booth the destination on the floor.
For close viewing, 1.9–2.6mm looks premium. For general attraction, 2.6–3.9mm is cost-effective and effective.
On bright, open show floors, LED almost always wins. In semi-enclosed theatres with controlled light, laser projection can be effective.
Directional speakers, headset theatres, and agreed level limits keep you engaging without irritating neighbours.
Engage 8–12 weeks before the show to secure approvals, order power/internet, and produce content.
Yes — bb Blanc supports trade show exhibits across Canada, including Toronto, Vancouver, Montréal, Calgary, Edmonton, Ottawa, and Halifax.
