Since the dawn of the 9 to 5, the office holiday party has always been a given. A time to celebrate the year's successes but somewhere along the way some have lost touch with the true meaning of it. This is a time to celebrate your employee's successes and all the hard work they've given you all year and in the age of corporate culture, beer fridges, and nap rooms, the Holiday Party can also serve as a major tool in building brand champions within your organization. Our people can be incredibly helpful when it comes to marketing - when your staff loves your brand, so will their family, and their friends, and so on. Good employee experiences go very far and a good place to start is using your annual holiday party to spoil your staff and boost your corporate culture.
Live Entertainment adds a WOW factor to any event. Whether its a headlining band or something unique and mind-bending, the entertainment is going to have people talking.
Benefits of Live Entertainment
- Promotes an atmosphere that encourages attendees to interact
- Gives attendees an experience they'll be telling their friends about
- Bands engage with crowds and can get the wallflowers on the dance floor
- The right entertainment can bring your theme to the next level
Ideas we love
- Live bands and DJs (we may be a teensy bit biased here...)
- Aerial performances
- Roaming illusionists
- Indoor ice dancers (see below)
Make their eyes light up with an immersive atmosphere that goes beyond the office. But how can you make your event "immersive"?
Lighting and Themes
It's no secret that lighting can transform a space and help transport your guests to the experience you've planned for them. Combining your lighting with your theme and carrying that on throughout the evening is integral to a truly immersive event and lighting design.
Projection isn't just made for PowerPoints. Take the projection off the screen and onto the space itself. With widescreen projection blends and projection mapping, the possibilities are nearly endless.
Make it Insta-worthy
Instagram has become the go-to source of brand trust and notoriety and there's pretty big a guarantee the majority of your employees are using it to some extent. You may even have a brand hashtag that you use in your own marketing. Is it known companywide? Are your employees using it? More and more at events, we see mini activations that are straight-up, just "for the gram". Putting together a couple of unique photo ops that ooze corporate culture will increase your social media presence and raise your clout as a sought after company to work for (and people like to buy from those types of companies).
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Most influencers in a selfie spot: “I’m gonna look so glam!” Me in a selfie spot: 😂😂 I had so much fun in Boston this week. I was there for work, but I got to hear @jennifer.garner talk about the amazing things she’s up to promoting healthy eating, @katiecouric giggle talking about how much she fangirls when Jennifer likes her IG pics, @jaboukie tell us which insects are DEFINITELY gay, and @chelseahandler tell us why she hates Hudson Booksellers. 😂. I ate amazing food and bonded with my co-workers. Everything was amazing. If you’re a marketing nerd like me, definitely check out @inbound next year. #glitterfallout #inbound19 #hubspot #inbound
A post shared by Linda B (@glitterfallout) on
Make it Personal
Personalized giveaways make an impact and make your employees feel important (as they should). It lets them know you see them. For example, in our industry, there is a lot of travel involved. Whether it's going to technology and industry conferences around the world or traveling across North America to provide our audiovisual services for various types of events, we travel a lot (especially our technicians). So with that in mind, we got everyone personalized carry-on bags that they can use for their travel needs. It helps that they were pretty stylish too ;).
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