Ontario Nurses' Association Biennial Conference – ONA Case Study

Ontario Nurses' Association Biennial Conference – ONA Case Study
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EVENT OVERVIEW


EVENT NAME: Ontario Nurses' Association Biennial Conference
VENUE: Sheraton Centre Toronto
LOCATION: Toronto, ON
DATE: November 7-9, 2023
# of ATTENDEES: 850

bb Blanc's production for the Ontario Nurses' Association (ONA) Biennial Conference showcased their expertise in delivering engaging and immersive experiences for large-scale events. The conference, held at the Sheraton Centre Toronto, brought together 850 members to discuss workplace issues, resolve constitutional amendments, and celebrate ONA's 50th anniversary. bb Blanc's innovative solutions, including a curved LED wall, interactive displays, and seamless audiovisual integration, transformed the event into a memorable experience that exceeded the client's expectations.

CLIENT OBJECTIVES

ONA sought to create a unique and impactful biennial conference that would stand out from previous events, given the special occasion of their 50th anniversary. The client required a setup that could accommodate 840 members in the main plenary room, with 120 Local coordinators and their alternate voting delegates seated in the center of the room with access to power. Additionally, the event needed to be hybrid, with two-way video and audio communication for online members. The client also emphasized the need for flexibility to accommodate daily content, script, and schedule changes.

CRAFTING THE EXPERIENCE

To meet the client's objectives, bb Blanc designed a custom stage setup featuring a curved, elevated LED wall as the main digital backdrop, complemented by blended flanking screens and rear-facing delay screens. The team laid out additional power infrastructure to accommodate the 120 Local coordinators seated in the center of the room. To facilitate hybrid participation, bb Blanc utilized Zoom Meeting for Business to connect online members with in-person attendees and built a mobile studio with an interactive pre-show session for remote participants.

bb Blanc further enhanced the attendee experience by creating an interactive theatre in the foyer, showcasing ONA's 50 years of history. The team conducted daily cue-to-cue rehearsals to ensure all scripts, cues, and content were synchronized and up-to-date. Custom graphics were designed for both the daytime meeting and the gala event, adding a personalized touch to the conference.

bb BLANC'S TECHNICAL CONTRIBUTIONS

1. Custom Stage Design:
1. Curved, elevated LED wall (15' high by 46' wide) with a pixel resolution of 4704x1512
2. Blended flanking screens and rear-facing delay screens
3. Multi-tiered stage design for optimal visibility and impact
2. Audiovisual Integration:
1. 6-camera shoot to capture members on stage and throughout the audience
2. Custom video content powered by 2 Disguise servers
3. Barco E2 for seamless video switching and infrastructure management
4. 191 lighting fixtures, including moving wash fixtures, hybrid fixtures, static uplighting, and tube lighting
5. Cold spark special effects for the gala night, creating a sparkler effect
6. Integration of lighting and special effects into the Disguise ecosystem for a cohesive set design
3. Hybrid Event Solutions:
1. Zoom Meeting for Business for two-way video and audio communication with online members
2. Mobile studio with interactive pre-show session for remote participants
4. Interactive Displays:
1. Interactive theatre in the foyer showcasing ONA's 50 years of history
2. Custom graphics designed to fit the curved LED wall and blended projection screens, incorporating ONA's new branding
5. Flexibility and Adaptability:
1. Daily cue-to-cue rehearsals to accommodate content, script, and schedule changes
2. 2 sets of robotic teleprompter paddles at the podium and stage thrust for seamless speaker support

Frequently Asked Questions

How did bb Blanc ensure that the event accommodated both in-person and online attendees?
bb Blanc utilized Zoom Meeting for Business to facilitate two-way video and audio communication between in-person and online members. They also created a mobile studio with an interactive pre-show session for remote participants, ensuring a seamless hybrid experience.
What made the stage design unique for the ONA Biennial Conference?
bb Blanc designed a curved, elevated LED wall as the main digital backdrop, complemented by blended flanking screens and rear-facing delay screens. The multi-tiered stage design provided optimal visibility and impact for all attendees.
How did bb Blanc incorporate ONA's history and branding into the event?

bb Blanc created an interactive theatre in the foyer, showcasing ONA's 50 years of history. Custom graphics were designed to fit the curved LED wall and blended projection screens, incorporating ONA's new branding for a personalized touch.

What audiovisual elements did bb Blanc employ to enhance the attendee experience?

bb Blanc utilized a 6-camera shoot, custom video content powered by 2 Disguise servers, and a Barco E2 for seamless video switching. They also incorporated 191 lighting fixtures, cold spark special effects, and integrated lighting and special effects into the Disguise ecosystem for a cohesive set design.

How did bb Blanc accommodate daily content, script, and schedule changes?

bb Blanc conducted daily cue-to-cue rehearsals to ensure all scripts, cues, and content were synchronized and up-to-date. They also provided 2 sets of robotic teleprompter paddles at the podium and stage thrust for seamless speaker support, allowing for flexibility in the event schedule.

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